Vodafone to deliver Simpsons mobile
content
THQ Wireless partners with Vodafone to deliver
"The Simpsons" branded mobile content
28 October 2003
THQ Inc. and Vodafone today announce an agreement
for the distribution of Twentieth Century Fox's 'The Simpsons'
branded mobile content exclusively to Vodafone customers throughout
Europe, Australia and New Zealand. The first content scheduled
for release under this agreement, including ringtones, animated
picture messages, wallpapers and screen savers, will be available
from November, followed by games.
"I am delighted that we are able to launch
The Simpsons on a global basis with Vodafone. This is one of the
most exciting launches in mobile entertainment to date."
said Adam Comiskey, General Manager, EMEA at THQ Wireless. "Our
decision to launch this range of content, first, with Vodafone
reflects on their ability to access a worldwide customer base.
The Simpsons is set to become a leading favourite in mobile entertainment."
"The Simpsons, with its world-wide audience,
is an important element of our global entertainment strategy,"
said Guy Laurence, Global Marketing Director Product and Content
Services at Vodafone. "Vodafone will be first to market with
the range of mobile entertainment content in Europe and Australiasia,
giving our customers the first opportunity to enjoy the antics
of The Simpsons through their mobile phones as well as on the
television show."
"The Simpsons is a unique property given the
breadth of its global audience and on-air longevity. On the other
hand, the potential for mobile entertainment is revolutionary
given the vast audiences that can be reached in a personalized
and continual way," said Peter Byrne, Executive Vice President
of Licensing and Merchandising at Fox. "The mobile entertainment
category is a natural fit for our global brand strategy for The
Simpsons and we are excited about the opportunity to reach and
entertain fans of the show. We look forward to rolling out the
content with Vodafone."
"The launch of The Simpsons will set a new
standard for product-development collaboration and content quality
for the mobile space," said Jim Beddows, Vice President of
Wireless Entertainment at Fox. "The intent of the service
is to have an ongoing publishing strategy that is story and character
driven to provide excitement and anticipation to the fans."
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