Vodafone updates roaming service portfolio
Roaming simplicity and value from Vodafone flat
rates for data roaming and reduced rate Eurocall Platinum
29 September 2003
Vodafone today announces two new elements to its
roaming service portfolio, a simplified pricing structure for
data roaming and a new reduced rate for Eurocall Platinum, delivering
even greater value to its travelling customers.
With the biggest seamless data network in Europe,
Vodafone customers can access their e-mail and other business
applications as they travel around Europe through services such
as Vodafone Mobile Connect Card. Vodafone's data network also
enables customers to send picture messages back home from their
holidays abroad and to access their usual Vodafone live! services
whilst travelling.
Now Vodafone has simplified the pricing scheme for
data roaming. Individual services such as picture messaging or
remote access will now be charged at flat rates when roaming.
The new charging structure will deliver simplicity, predictability
and transparency to Vodafone customers.
10 countries initially will offer the new data pricing
structure: Germany, Greece, Ireland, Italy, Netherlands, Portugal,
Spain, UK, Austria (mobilkom austria group – a Vodafone
partner network) and France (SFR - a Vodafone associate).
Launched in September 2002, Eurocall Platinum was
developed to reduce the cost of calls for high volume voice roaming
customers. Eurocall Platinum built on the success of Eurocall,
Vodafone's single rate European price plan, launched in January
2001.
Vodafone has now made staying in touch even better
value for Eurocall Platinum customers by reducing the maximum
flat roaming rate from €0.65 to €0.50 plus monthly fee
(prices quoted are per minute and exclude local tax). The new
rate is available to registered Eurocall Platinum customers making
calls on their mobiles on participating Vodafone or Vodafone partner
networks to any country within Western Europe.
Current Eurocall Platinum customers in the following
countries will be charged the new reduced rate automatically:
Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain,
and Sweden, UK and SFR customers in France.
Peter Bamford, Vodafone Chief Marketing Officer,
said:
"Today's announcement demonstrates how Vodafone
is leading the roaming market in offering simplicity and value.
Flat rate prices for data services makes pricing easier for our
customers to understand and our new rate for Eurocall Platinum
delivers even better value to our high voice roaming customers.
"As Vodafone services become increasingly accessible
in more countries, they need to be supported by easy to understand
pricing. Greater price predictability and transparency will lead
to increased service usage by our customers, delivering growing
roaming revenue."
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