Vodafone signs Urban Freestyle mobile games deal
Acclaim and Vodafone sign exclusive mobile games
deal featuring Urban Freestyle
21 July 2003
Acclaim Entertainment (International), a division
of Acclaim Entertainment Inc, a worldwide interactive entertainment
company and Vodafone, the world's largest mobile community, today
announced an exclusive agreement to offer mobile game content
in Vodafone countries through Vodafone live! based on Acclaim's
forthcoming Urban Freestyle Soccer video game which premiers on
Sony Playstation®, Microsoft XboxTM, Nintendo GamecubeTM and
PC in October.
Entitled Urban Freestyle and available
on Vodafone live! from the end of July, it will be the first ever
mobile game to be available prior to the retail release of the
console game. In addition Vodafone live! customers will be able
to reveal cheat codes on their handset game that will unlock exclusive
areas in the console game.
Under the agreement, Urban Freestyle will be available
in 12 countries from the end of July 2003, prior to the game launch
at the end of September 2003. The game is being developed to support
a range of Vodafone live! handsets, including the Sharp GX10,
Sharp GX10i, Sharp GX20, Nokia 7650 and Nokia 3650.
Urban Freestyle Soccer is the first urban arcade-style
street soccer game of its kind to take the world's most popular
sport back to its street roots with gang-style teams competing
against their rivals for the right to be crowned King of the Streets.
The mobile version of the game will focus on ball skills, pitting
the player's dexterity and timing against the clock in Urban Freestyle
Soccer arcade and challenge games. The player will be able to
maximize their score through expert timing and also learn key
combinations to perform the ultimate tricks. As the tricks increase
in difficulty and reflex skills are put to the test, so the player's
score increases.
Larry Sparks, VP Marketing International for Acclaim
Entertainment said: "This is the very first time that Acclaim
have distributed their gaming content via a mobile phone network
and also the first time that a version of a video game has ever
been available on a mobile phone prior to the retail release.
I am thrilled to be working with Vodafone as our exclusive mobile
partner on Urban Freestyle Soccer and I am confident there is
huge potential in this venture for both partners."
Guy Laurence, CEO at Vodafone Global Content Services,
said: "The exclusive agreement with Acclaim to offer Urban
Freestyle Soccer to Vodafone live! customers, before it is available
on the high street, is yet another first in mobile gaming and
clearly demonstrates Vodafone's commitment to providing its customers
with the best mobile gaming experience available today."
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