First anniversary for Vodafone live!
Vodafone announces that Vodafone live! now has
over three million customers
29 October 2003
Vodafone Group Plc today announced that one year
after the ground breaking Vodafone live! was launched, the service
now has over three million customers. Launching in eight countries
on 24 October 2002, Vodafone live! enabled customers for the first
time to access a range of easy to use services including picture
messaging, game and polyphonic ringtone downloads and a wide range
of world leading branded infotainment, all accessed through an
icon based, colour menu on integrated camera phones.
Vodafone has continued the rollout of Vodafone live!
with a further five countries launching the service since the
beginning of 2003. In Europe, Vodafone Germany now has over 1
million Vodafone live! customers, with over 710,000 in the UK
and more than 430,000 in Italy.
Vodafone live! is now entering a new phase of its
development, with Vodafone beginning to roll out the service under
licence across its non-controlled markets. Today, SFR will commercially
launch Vodafone live! in France as part of a wider co-operation
with Vodafone on products and services, and Swisscom Mobile is
scheduled to launch its version of the service later this year.
Customers, in the 13 countries where Vodafone live!
has launched, can access world leading exclusive content from
the world's leading entertainment brands including UEFA Champions
League, Tomb Raider, Sony Pictures, The Simpsons and Ferrari.
As a measure of this progress, between October 2002 and July 2003,
Vodafone live! customers downloaded in excess of three million
games and over ten million polyphonic ringtones.
The continued success of Vodafone live! has been
recognised with a number of industry awards including Best Consumer
Wireless Application or Service at the GSM Association Awards,
and, most recently Best New Service at the World Communications
Awards and Best Network Service at the Mobile Choice Consumer
Awards.
Arun Sarin, Chief Executive of Vodafone, said: "The
launch of Vodafone live! has been the most successful launch of
a new service in the history of this company. Vodafone live! is
illustrative of the differentiation that Vodafone has created
in the marketplace and has had a crucial impact on our competitive
positioning. The service has been widely recognised in the industry
as a way to increase consumer consumption of data services by
removing significant barriers through its easy to use applications.
Looking ahead, Vodafone will continue to delight its customers
by delivering the highest quality range of differentiated content
and services."
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