Lara Croft Tomb Raider mobile deal
Vodafone and Eidos sign Lara Croft Tomb Raider
mobile deal
05 August 2003
 Vodafone,
the world’s largest mobile community, and Eidos, one of
the world’s leading publishers and developers of entertainment
software today announce an exclusive agreement in 22 countries
for mobile entertainment content based on the highly-successful
Tomb Raider series.
Tomb Raider is one of the most popular computer
and video game series of all time. Since Lara made her debut in
1996, the Tomb Raider series has sold more than 30 million units
worldwide.
Under the terms of the agreement, Vodafone has the
exclusive mobile content distribution rights for downloadable
games and animated screensavers available to customers of the
award-winning Vodafone live! service in up to 22 countries. The
entertainment mobile content will consist of three Tomb Raider
adventure platform games, as well as ringtones, screensavers and
wallpapers. The games also include special codes which reveal
tips and hints accessible from a specially-created customer website:
www.tombraidermobile.com.
Mike McGarvey, CEO of Eidos said: “This deal
represents an exciting opportunity for Eidos to work with a world
leader in mobile entertainment. Vodafone live! will enable us
to take Tomb Raider and Lara Croft to a potential audience of
millions of new gamers.”
Guy Laurence, CEO at Vodafone Global Content Services,
said: "Tomb Raider is a first class addition to the Vodafone
live! portfolio. Lara Croft is one of the most popular video games
characters ever, and we expect her to be a significant driver
of games and downloads. This agreement with Eidos further enhances
our rich content offering and consolidates Vodafone's position
as a global leader in mobile entertainment."
Fans of the world's most famous cyber-babe will
be keen to know that each of the three mobile games (episodes)
has an individual storyline, with a global storyline encompassing
all three episodes. Each episode will consist of 15 levels plus
one training level to teach the user how to play the game. The
difficulty level of each episode will start from an easy point
and grow progressively harder. The first episode in the series
is scheduled for launch in September and is entitled: “Tomb
Raider: The Osiris Codex”
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