Vodafone launch BlackBerry 7230
offering
Blackberry® from Vodafone – with customised
user interface
03 November 2003
 Vodafone
today announces the launch of its global BlackBerry from Vodafone
offering. The first product is the tri-band BlackBerry 7230 Wireless
Handheld™ - incorporating a new, customised, Vodafone branded,
icon-driven menu delivering the same ease of use as Vodafone live!.
BlackBerry is a leading wireless communications
platform for mobile professionals. BlackBerry comprises advanced
wireless handhelds, software and services. The BlackBerry handhelds
deliver phone, email, SMS, browser and organiser functions in
a single mobile device.
Vodafone will be offering both the BlackBerry Enterprise
solution for business customers with corporate email infrastructure,
or BlackBerry for small firms/individuals who either do not have
a corporate email infrastructure and use Internet Service Provider
email or those who wish to access multiple email accounts from
a single mobile device.
The BlackBerry push architecture means email is delivered direct
to the handheld mobile device and customers receive emails automatically.
Customers can also read and forward email attachments from their
BlackBerry device (including Microsoft Word, Excel, PowerPoint
and Adobe Acrobat).
BlackBerry from Vodafone for enterprise customers is available
this month in France, Germany, Italy, Spain, the Netherlands and
the UK, with BlackBerry for individual customers becoming available
in December.
Peter Bamford, Chief Marketing Officer at Vodafone, said: "A
key part of our strategy is the provision of easy to use services
that meet the needs of our customers. We have worked closely with
Research In Motion to deliver this customised BlackBerry solution
to ensure that our customers have a seamless, consistent Vodafone
experience across a range of devices and service offerings."
Jim Balsillie, Chairman and Co-CEO of Research In Motion, the
developer and manufacturer of BlackBerry said: "We are extremely
pleased to expand our working relationship with Vodafone into
new markets. The combination of RIM's push-based BlackBerry wireless
platform with Vodafone's network expertise provides a powerful
productivity solution to business users - both enterprise and
individual customers alike."
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BlackBerry 7230 deals
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