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Virgin Mobile gains half a million
new customers
Virgin Mobile added more than half a million net
new customers in Q4 2003
27 January 2004
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Virgin Mobile, Britain's fastest growing network,
today announced that it had added more than half a million net
new customers in Q4 2003. During the final three months of the
year, Virgin Mobile acquired 506,448 net new customers, making
it Virgin Mobile's best ever sales period by far.
The record-breaking performance, 37% up on Q4 2002,
has lifted Virgin Mobile's customer numbers by 53% since this
time last year, to 3,644,795.
Virgin Mobile consistently outclassed its rivals
in growth terms throughout 2003 with 1.26 million people joining
the operator, and looking back even further, it has been the fastest-growing
mobile network for the past two years, thanks to its strong brand
and the launch of a range of consumer innovations. It has taken
more than a quarter of total market share, 28%, since the start
of Q4 2001, adding almost two million net new customers.
Its recent launches, which have tempted hundreds
of thousands of switchers and kept millions of customers happy,
include:
- 3p texts, Virgin to Virgin
- £5 airtime vouchers - launched when some other networks
raised the minimum denomination of vouchers in a bid to move
people onto contract
- Glue - a loyalty scheme which rewards existing customers with
£10 airtime for every person they connect, up to eight
each year
- Flash it! - £1 free airtime for every £10 spent
in Virgin Megastores simply by showing a Virgin Mobile at the
till
Virgin Mobile won several important awards during 2003, including
the Mobile Choice Best Prepay Package and Best Customer Service
awards, both for the third year running
In addition, Oftel announced in November that Virgin Mobile had
outperformed the competition by having the fewest dissatisfied
customers in the industry; fewer than 0.1 complaints per 1000
customers.
Virgin Mobile's Sir Richard Branson said, "This is a glittering
result for Virgin Mobile. In the run up to Christmas, more than
half a million new customers choose us in the belief that we have
the best tariff, the best value, the best marketing and the best
customer service in the industry - and they are right! We have
grown faster than any of our rivals over the past two years, and
we have absolutely no intention of slowing down."
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