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Sony Ericsson Z600 mobile phone announced
Sony Ericsson announces the Z600 mobile phone
for QuickShare™ imaging, messaging and gaming
09 September 2003
In conjunction with Sony Dreamworld in
Paris, France, Sony Ericsson announced the Z600, a clamshell mobile
phone with complete imaging and messaging capabilities. The Z600
is the first GSM/GPRS clamshell phone with exchangeable front
and back covers and also features an integrated camera and colour
screen. The Z600 will be in shops Q4 2003.
Sony Ericsson introduced QuickShare™ with
the T610 phone, giving users the smartest, fastest and easiest
way to share images over the mobile network or between devices.
Two key presses and a picture is taken, six presses and the picture
is sent off to someone. The user interface is intuitive and colorful,
the display clear and bright and the ways to connect the phone
to other devices are many. The Z600 is a true QuickShare™
product, featuring a built-in camera, bright 65,536 colour TFD
display and a range of easy-to-use imaging applications. With
the help of its imaging capabilities, a picture can be taken with
only two rapid clicks, and then in four further steps sent by
MMS or e-mail away. It is also possible to exchange pictures from
the Z600 directly over a Bluetooth connection, or even drag and
drop pictures to a PC.
The Z600 is distinguished from the growing clamshell
product offering in the market by its stylish shape and exchangeable
front and back Style-Up™ covers. These covers, which were
designed in cooperation with Sony Digital Design, are available
as accessories and come in an array of colours and patterns that
shall allow consumers to completely change the look of their Z600,
coordinating it with their clothes, car or mood. The theme of
personalisation is continued on the inside of the phone with the
large colour display ideal for Style-Up themes, images or wallpapers.
The phone comes with preloaded themes matching all
standard covers and additional themes will be available for download
from the Fun & Downloads section of www.sonyericsson.com.
A second display on the outside of the phone shows
information such as caller ID, time, network and battery status.
The Z600 also has a dedicated speaker for the 32-voice polyphonic
sound, which reproduces musical ringtones and boosts the sound
effects of the mobile games. For the aspiring music producer,
there is the Music DJ, feature, a 4-track music creation tool,
with which consumers can create their own great-sounding ring
signals and also send them to their friends.
The Z600 comes with several enticing embedded games,
most notable V-Rally2, which is one of the most popular racing
games for game consoles. It provides for hours of fun, played
either by a single player or racing against somebody over Bluetooth.
For maximum flexibility in game downloading, the phone supports
both Java and Mophun game engines, opening up for a wide variety
of games, both from Fun & Downloads at www.SonyEricsson.com
and other sites. The Multi-Action keypad allows for simultaneous
key-presses, to for instance move and shoot at the same time.
For the devoted mobile gamer, there is a new game console accessory,
Gameboard EGB-10, which gives a true console-style feeling to
playing mobile games.
“The Z600 has fantastic, easy-to-use imaging
capabilities already winning fans in the T610, and also sports
a form factor that allows consumers to express themselves and
personalize the phone both inside and out, for instance matching
the themes inside the phone with the covers”, says Steve
Walker, Director of Product Marketing at Sony Ericsson.
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