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Sony Ericsson announces the T230
Sony Ericsson announces the T230, a communication
and entertainment phone with mass appeal
03 September 2003
In conjunction with Sony Dreamworld in
Paris, France, Sony Ericsson today announced the T230 GSM/GPRS
mobile phone. With a bright colour screen, polyphonic sound and
navigation specially designed for ease-of-use and mobile game
play, the T230 is a fun phone, able to handle all the latest communication
and entertainment applications.
Sony Ericsson pioneered the colour-screen GSM mobile
phone market and now has a strong diverse portfolio of imaging,
gaming and entertainment phones, to which the T230 is a strong
addition in the entry-level segment. The T230 features easy to
use screen menus for fast, intuitive access to fun games, polyphonic
ringtones and picture messaging, and a five-way navigation key
that not only enhances mobile game play but also contributes to
the easy operation of the phone. Ideal for voice and text communication,
the T230 can easily expand into other areas.
Compatible with the CommuniCam™ digital camera
clip-on phone accessory and equipped with a high quality 4K colour
screen, 32-tone polyphonic sound and navigation key, the T230
provides an excellent gaming and imaging experience. Downloadable
games capability ensures the phone can remain exciting and original
way after the first user experience.
The T230 has a 4,096 colour display, inspiring consumers
to use colour pictures and other graphics to personalize their
phone; themes, wallpapers, games and other content is available
for download at www.SonyEricsson.com. When used with a MCA-30
CommuniCam VGA camera accessory, the T230 is ready to take, view
and send images, using the screen as a viewfinder. Images can
be sent as e-mail to a computer or as MMS (Multimedia messaging)
straight to another mobile phone. With the T230, several slides,
each containing pictures, fun layers, sound and text, can be sent
in one message.
For those who want to try their hand at mobile gaming, the T230
features embedded colour games, with additional games and new
levels available for download at www.SonyEricsson.com
and many other web sites. The T230 games are fast moving with
vibration and sound feedback for a realistic gaming experience.
The T230 utilizes the Mophun gaming engine, as the Sony Ericsson
T300, T310 and T610 phones, and there are currently around 60
Morphun games available for download.
“We are now in an exciting transition period where consumers
are warming to the new mobile services. The T230 is a great product
which will appeal to the wide group of people who first and foremost
want a stylish phone for talking and texting, but who will want
to try out new services but don’t want to spend a lot of
money”, says Steve Walker, Director of Product Marketing
at Sony Ericsson.
Developed with a focus on messaging, entertainment and ease-of-use,
the T230 will be a perfect match for consumers who want a full-featured,
reliable colour-screen phone at the right price. The T230 will
be available in GSM-markets in Q4 2003.
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