Sony Ericsson Consumer Game Challenge 2004
Sony Ericsson launches Consumer Game Challenge
2004
15 July 2004
Sony Ericsson today launched a campaign web site,
where games from the Sony Ericsson Game Developers Challenge 2004,
a competition for mobile Java game developers, are published.
Through consumer promotions in various countries, consumers are
invited to influence the future content available for Sony Ericsson
phones by participating in trying out the games, playing them
through a web emulator and voting for their favourite.
The Sony Ericsson Game Developers Challenge 2004 has challenged
developers to create the best Java games in five genres, including
Action/Adventure, Sports, Role-Playing Games (RPG’s), Platform
and Puzzle games, for the Sony
Ericsson Z1010, K700
and Z500, offering cash prizes, global marketing opportunities
and commercial distribution. The games from the Sony
Ericsson Game Developers Challenge 2004 will be promoted globally
to consumers over www.sonyericsson.com.
“More than 130 Java games were submitted, and we have performed
testing of all the games to make sure they run properly on the
phones and are good enough to be commercially distributed after
the competition. We are now down to some 50 new games for consumers
to play and vote on. We are hoping that this activity will stimulate
increased interest among consumers for Sony Ericsson mobile phones
and our entertainment offering,” says Ulf Wretling, director
and head of Content Development for GSM/UMTS phones at Sony Ericsson.
“This competition is the first to give consumers a unique
chance to evaluate applications that have not yet hit the market,
demonstrating Sony Ericsson’s commitment to stay in tune
with consumer demand at the same time as third party applications
are made a natural part of our product offering,” says Rikko
Sakaguchi, Senior Vice President and Head of Product & Application
Planning for GSM/UMTS phones at Sony Ericsson.
The results of the consumer voting will determine which 20 games
will go to the finals and be evaluated by a jury from Sony Ericsson
and the wireless gaming industry. The aim is to select one winner
from each of the major regions of the world, to be announced on
September 3, 2004.
The three winners of the competition will each get a $7,000 USD
cash prize, Java verification paid for by Sony Ericsson through
the JavaVerified™
program , and prominent placement on Sony
Ericsson Fun & Downloads which is promoted as an integral
part of the product offering. The winners of the Sony Ericsson
Game Developers Challenge will be the first partners for consideration
for pre-loaded content or top downloads links on coming MIDP 2.0
phones from Sony Ericsson.
In addition, all of the submitted games in the competition will
be commercially distributed through the Sony
Ericsson Application Shop, so developers can start making
money on their game. And naturally developers will keep the rights
to their own game.
For more information about the Sony
Ericsson Game Developers Challenge 2004
The consumer game challenge campaign site can be found at www.sonyericsson.com/gamechallenge/
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