Orange to launch 3G by 2004
Orange on schedule to launch 3G services in UK
by mid 2004
25 June 2003
Orange announced that it now has 4,500 3G sites
in the UK and that its high-speed network will cover 40 percent
of the population when launched commercially in 2004.
Speaking at the Orange strategy event in London
yesterday, Sol Trujillo, CEO of the Orange Group, said: “We are
entering a new stage of the mobile communications industry that
requires a new model for growth. It is time for us to rise to
the challenge and deliver that growth by building and capitalising
on our technology portfolio, by building alliances with the right
partners and by working as a Group to ensure that we deliver the
right services, in the most simple and effective way to our customers.”
In the coming months, key industry alliances that
expand the Orange footprint without increasing spend, as well
as technology partnerships will be announced to ensure Orange
maximises its network capabilities and expands the services available
to customers across Europe and beyond.
Orange also outlined how it intends to retain its
leadership in the area of customer service, by delivering a needs-based
segmentation strategy, allowing it to deliver relevant products
and services in a relevant way to the customer.
Trujillo said: “We plan to talk much more
to the customer, find out what their communication needs are,
what applications they want, how they want to be served and how
they want to communicate with us".
Orange is also focused on capitalising on the intelligence
available in present and future networks. As network capabilities
increase and voice and simple data services are supplemented by
more sophisticated services, the intelligence of the Orange network
becomes ever-more integral.
Trujillo explained: “The network itself –
rather than the device – can be used to deliver services
and applications. The network knows how you have personalised
your device. It knows where you are, who you are and what you
do. It enables us to deliver a more consistent seamless customer
experience.”
Orange mobile
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