 | O2
exclusive Christmas handset offer
O2 X1 colour clam-style camera phone on the market
from 1 November
27 October 2003
 O2
customers in the UK will be able to buy the best value colour
clam-style camera phone on the market from 1 November. Exclusive
to O2, the O2 X1 will be available free of charge with a post-pay
contract from O2 Stores and O2 Online, and will cost up to £49.99
at third party outlets. The UK pre-pay price will be £169.991
It will be available in Germany from 17 November and in Ireland
around the same time.
With a 65,000 colour, high-resolution screen and
a rotating integrated camera, O2 believes that the O2 X1 gives
the best image quality of any other mobile currently available
in its class. Users can store up to 100 high-resolution photos
or about 10 Java games on the handset. In addition to the standard
phone features, the O2 X1 also includes 40 ring-tones and 2 pre-installed
Java games. The O2 X1 has a compact stylish design and weighs
just 85 grams.
Launched in time for the Christmas market, the O2
X1 offers a 'hot button' access key to O2 Active - a branded colour
menu with specially designed, intuitive icons that guide customers
to services including polyphonic ring-tones, multimedia messaging
(MMS), colour java games, information, alerts and pictures. O2
Active has already received good reviews from customers and has
been proven to increase usage of the range of services now available.
Kent Thexton, chief marketing and data officer,
mmO2, said: "The O2 XI is the ideal handset for this Christmas
- it is highly functional and gives customers great value for
money. It supports our strategy of working with manufacturers
on an exclusive basis and producing bespoke devices ahead of the
competition where we see a gap in the market."
Key features of the O2 X1 include:
- O2 key for direct access to O2 Active and all O2 services.
- Clamshell design, compact and stylish. 89 x 48 x 23.5mm (length
x breadth x height).
- Lightweight: 85g.
- Colour screen: 29 x 37 mm
- In built 204k pixel digital camera - front or back facing
(rotating lens). Quality: VGA (640*480), NOR (128*120).
- Clear, sharp viewfinder (frame rate = 20fps).
- Excellent screen resolution - 65,000 colour screen (similar
to the xda).
- 2MB memory - capable of storing 100 high-resolution photographs
or 10 Java games. Images can be transferred to PC via a cable
(accessory).
- 40 polyphonic ring-tones
- WAP and GPRS compatible
- Talk-time: up to 300 minutes (5 hrs)
- Standby time: up to 72 hours (3 days).
Kent Thexton, chief marketing and data officer, mmO2, said: "Even
today, a year after its successful launch, the xda from O2 is
a leading device of its class. The Xda II reinforces our commitment
to lead in mobile data and is attracting high value customers.
By combining a high specification product, outstanding functionality,
customer-focussed packages and transparent pricing, we believe
the Xda II will leverage the success of the xda and continue to
win us market share. We expect it to be one of this years most
wanted Christmas gifts!"
O2
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