BlackBerry
7230 now available from O2
O2 announces availability of the new BlackBerry
7230™
23 September 2003
 O2
today announced availability of the new BlackBerry 7230™
for enterprise customers who demand 'messaging on the move' capability.
It is now available in the UK and Germany, and will be available
in Ireland from October. A number of major corporations have now
ordered substantial quantities of the new device. O2 also announced
that its BlackBerry solution for SME and professional consumer
customers will be available from November.
The BlackBerry 7230 is the first such colour BlackBerry device,
and features a crisp, high-resolution screen in a compact, lightweight
design with superior battery performance. It enables corporate
customers to manage their communication and information needs
from a single device - including corporate email, company intranet,
Internet browsing and full mobile phone capability. The BlackBerry
7230 is triband, enabling seamless use to the US. It can also
be used across Europe, Australia and Asia due to O2's extensive
GPRS roaming capability.
To date, O2 has sold around 32,000 BlackBerry devices to more
than 1200 organisations.
Kent Thexton, chief marketing and data officer, mmO2 commented,
"We are the leading provider of BlackBerry in Europe and
are very happy to extend our BlackBerry portfolio further. We
believe that we hold a strong position in this market, and have
learnt a great deal from selling the original BlackBerry handhelds.
Testament to our successful relationship with RIM, we continue
working to tailor the BlackBerry 7230 and O2 services to improve
the customer experience still further."
O2 recently completed a customer trial of the BlackBerry 7230
- it recorded the highest satisfaction rating of any mobile data
service, with particularly high ratings for mobile email access
and SMS functionality. More than 95% of trialists stated that
they had demonstrated their BlackBerry handheld to friends or
family.
O2 also announced that its BlackBerry solution for SME and professional
consumer customers will be available from November. This brings
the benefits highlighted above, but without the need for an enterprise
server. It offers access to Internet based email, mobile Internet
browsing and mobile phone capability.
Leveraging its long running relationship with RIM, O2 will be
tailoring its BlackBerry solution for SME and professional consumer
customers for an even better customer experience. O2 will provide
tailored services and content, including O2 Active - the colour
icon menu service that offers customers a simple means to access
and navigate O2's growing range of mobile data services such as
ringtones, games, information, alerts and pictures.
O2
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