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Nokia takes Totally Board to
South Africa
Nokia Totally Board event brings snow to Cape Town
Nokia will host its sixth Totally Board event in South Africa on
December 16, 2003. This one-day event combines extreme sports, music
and mobility in an extraordinary event at Bloubergstrand in Cape
Town. The public has a chance to watch local and international
skateboarders, BMXers, skiers, snowboarders and kiteboarders perform
extreme sports in a unique surrounding.
"The Nokia Totally Board event takes this unique
combination of sports and music to the African continent for the
first time. By choosing to sponsor extreme sports such as snowboarding
and BMXing, Nokia expresses shared values of individuality and
creativity. Furthermore, Nokia is living up to its vision of connecting
people and its efforts to further strengthen its presence in South
Africa by offering benefits of mobility to consumers. Nokia is
very proud to host this exciting event in one of the world's most
beautiful cities", said Mats Wolontis, General Manager, Export
Sales, Nokia Mobile Phones.
The Nokia Totally Board takes place at Bloubergstrand,
a famous stretch of beach that overlooks Table Mountain and a
phenomenal site to host the action-packed event. A huge 90m long
ramp will be covered in 200 tons of snow for the snowboard and
ski competitions. Altogether about 65 athletes, including skateboarders,
BMXers, inline skaters and kiteboarders will be demonstrating
their skills in the skatepark and at the waterfront. Kiteboarding,
being a re-invention of surfing, is the latest in extreme sports
and is one of the fastest growing sports in South Africa.
On a separate stage on the beachfront, top South
African bands, such as Brasse Vannie Kaap, One80 and Tweak will
be playing live and popular DJ's will entertain the crowd. During
the event, the audience will be able to send text messages with
their mobile phones and have their messages displayed on huge
boards in the area. Nokia promoters will be wandering through
the crowd with Nokia imaging phones, taking pictures and sending
them to the giant MMS board at the event.
The Nokia
3100, Nokia 3200, Nokia
3300 phones and the N-Gage™
game deck will be on display at the event.
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