Nokia
kicks off sports via MMSRich media mobile sports
service set to score with operators22 October
2002 The ball is now rolling for exciting new multimedia
messaging services (MMS) with an agreement between Nokia and international
sports marketing company IMG. Nokia and IMG have
teamed up to develop an MMS Essential Sports Service, delivering sports
images, news, updates and audio commentary to sports' fans' mobile
phones. The service aims to prove the market is ready and willing when
it comes to mobile multimedia services, generating new and lucrative
revenue opportunities for operators. The Essential
Sports service will be tailored to suit the specific interests in different
regions - Europe, the USA and Asia Pacific. The service will be available
to Nokia’s operator customers, who will then be able to brand
their services individually. Nokia has among the
wireless industry's most extensive track record in MMS with around
40 customers to date and an ever-growing number of launched systems,
making multimedia messaging a reality for today's mobile consumers
and a strategic growth area for Nokia and the industry. “MMS
is already taking the industry by storm with strong growth in markets
like Italy where in the first two weeks of service over 180,000 Multimedia
Messages were sent. We want to see this happen in all markets and with
all our customers and this agreement with IMG is just one example of
the initiatives we are taking, ” explains Esa Harju, Director,
Strategic Marketing, Nokia Networks. "Nokia
believes MMS will form the next wave of mobile data, moving us beyond
text to images and sound . MMS will spur a rapid growth increase in
data usage traffic and lead us into 3G and an even richer service experience,"
continues Harju. Multimedia messages can be sent
between MMS-capable phones or even to legacy phones, thanks to the
Nokia Multimedia Terminal Gateway. The Nokia solution provides content
storage, voice messaging over MMS, intelligent connectivity to e-mail,
and rich push/pull applications among other services.
The Nokia MMS solution allows consumers to send
and receive rich messages containing text, images, graphics, voice,
and audio clips. Nokia's imaging handsets, 7650 and 3650, further
extend the company's support for MMS.
Buy Nokia MMS
mobile phones
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