Sony Ericsson T300 first with Morphun™ games
Sony Ericsson T300 first to get Morphun colour gaming22
November 2002  Buy
Sony Ericsson T300
Buy
morphun games The innovative wireless software specialist
elata has partnered with Synergenix, a leading European developer of
mobile gaming technology, to deliver new generation games to European
mobile users. Together, elata’s senses and
Synergenix’s C-based gaming engine ‘Mophun™’ will
deliver compelling, feature-rich mobile games geared specifically towards
the youth market to create a console-like gaming experience for subscribers. The
Sony Ericsson T300, which features a full colour screen and polyphonic
sound, will be the first of many handsets to take advantage of the
elata senses platform and Synergenix’s Mophun gamelets to deliver
user-friendly games and heighten player experience. Analysts
Datamonitor predict that 200 million customers in Europe and the US
will be playing games on mobile phones by 2005, helping to create a
worldwide market worth £4 billion in annual revenue. Mobile gaming
is expected to be a key revenue generator for cash-strapped European
operators in 2003 as they try to recoup some of their massive £22.5m
investment in 3G licences. "Mobile gaming
is not just about wireless Java, but advanced C-based games, which
are vibrant, fast and colourful. These applications will provide subscribers
with the ultimate gaming experience they have long been waiting for,"
said Matt Hooper, Vice President of Marketing and Alliances at elata.
"Our partnership with Synergenix will provide mobile operators
with a rich marketing environment to build, target and provision compelling
gaming packages to subscribers, in what looks set to become one of
the most profitable immediate and future markets." Cyrus
Allen, Director Content Alliances at Sony Ericsson said: We are delighted
that elata is supporting the delivery of Mophun content to the Sony
Ericsson T300. Mophun technology is helping Sony Ericsson deliver an
exceptional colour gaming experience in a mass market mobile phone
today, and the reception from consumers and operators has been very
good. elata's initiative to support Mophun will mean more opportunities
for operators to earn revenue through compelling game downloads and
better game-play for consumers. "
Sony Ericsson T300 prices www.sonyericsson.com www.elata.com | 
