Sony Ericsson T68i & P800 feature in James Bond
Sony Ericsson T68i and P800 feature in latest James Bond film - "Die
Another Day"27 October 2002 
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Sony Ericsson P800 Sony Ericsson has partnered with MGM and
EON for the new James Bond movie, “Die Another Day”, produced
by Michael G. Wilson and Barbara Broccoli, due to be arriving in cinemas
in November. Pierce Brosnan is James Bond and stars alongside Halle
Berry as Jinx, Rosamund Pike as Miranda Frost and Toby Stephens as
the main villain; Gustav Graves. Sony Ericsson’s products have
been selected to appear in the movie, and they also star in a special
co-promotional campaign, that offers limited edition product packages
and premium content for phones. James Bond movies
are famous for utilising futuristic gadgets in action packed adventures.
In the new Bond movie “Die Another Day”, Sony Ericsson’s
T68i and the imaging capabilities of the P800
smartphone will also feature in the action. The T68i, which features
the latest in mobile technology MMS and Bluetooth, has picked up a
variety of awards for its great usability, imaging capabilities and
sleek design. The P800 has an inbuilt camera which makes taking pictures
simple, images can then be viewed on a large colour touch-screen, sent
via MMS or as an e-mail. Taking advantage of the
movie tie-in, Sony Ericsson will launch a series of promotional campaigns
focusing on the T68i and the recently launched T300. The T300
is Sony Ericsson’s latest colour screen phone and when used
with a SonyEricsson CommuniCam digital camera accessory, offers mobile
imaging at an attractive price. The high
quality colour screens on both the T68i and T300 enable ‘Die Another
Day’ images to be shown to maximum effect as either wallpapers
or colourful MMS-messages. There are also a range of James Bond-related
polyphonic ring tones for the T300 phone. Underneath the distinctive
design of the T300, are an array of desirable features such as downloadable
games and polyphonic audio. “Sony Ericsson
will use ‘Die Another Day’ to showcase the exiting colour
imaging capabilities of our phones, as well as highlighting the rich
quality of polyphonic ring signals,” says Dee Dutta, VP Global
Branding & Marketing Communications at Sony Ericsson. “The
sophisticated, high-tech image of James Bond is well suited to Sony
Ericsson’s latest products. SonyEricsson is proud to be associated
with ‘Die Another Day’, the 20th James Bond movie and an
unparalleled strong property within the entertainment industry.” Find
the best deals on Ericsson T68i Find
the best deals on Sony Ericsson T300 www.sonyericsson.com Die Another Day | 
